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Ethernal logo, Esther Roldán · Peluquería, Hair Stylist
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Inside Ethernal Peluquería: styling stations with mirrors on wooden panels, black chairs with gold bases and a black marble floor

A salon designed to take care of you

I’m Esther Roldán. After more than 30 years in the trade, I have created the salon I always wanted for my clients, taking care of every last detail to give your hair the best professional care.

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5.0 on Booksy · 107 reviews (opens in a new tab)

My salon: Ethernal

An unhurried space to talk about your hair calmly and to care for it with the best products and attention.

Swipe to walk through it

  1. Salon entrance: slatted panel with the Ethernal lettering above a bench with cushions and a plant
    01EntranceFrom the moment you arrive, I want you to feel well looked after.
  2. Reception with a white counter, glass door and a styling chair
    02ReceptionThis is where we talk about whatever you need or want to clear up before we start.
  3. Two styling stations with mirrors on wooden panels, black chairs with gold bases and a black marble floor
    03Styling stationsIn gold, black and wood, with comfortable chairs, where I can work calmly and you can feel relaxed and well looked after.
  4. Hair colour charts next to stacked boxes of professional colour on a shelf
    04Colour chartAdvising you on colourimetry is part of my work, and one of my specialities when it comes to caring for your hair.
  5. Two black backwash chairs beneath shelves of products
    05Backwash areaA moment to switch off in comfort while I look after your hair.
  6. Black shelving unit with professional hair care products next to a plant
    06Professional productsI work exclusively with professional, organic and vegan products, and I recommend the ones best suited to caring for your hair at home.
  7. Waiting corner by the window with a wooden bench, mustard cushions and plants
    07Details that matterEvery corner is designed so you feel at ease as soon as you walk through the door. Our corner by the window is where you can wait while the colour or a treatment develops. I also offer you coffee or herbal tea to make your visit more pleasant, with calm, unobtrusive music in the background.The entrance and the bathroom are spacious and adapted for people with reduced mobility.

My speciality

What sets my work apart is that behind every result there is an assessment, a technique, and many hours of experience and ongoing training.

Copper hair with soft, wide waves, seen from the side in the salon
Sleek dark brown hair with raspberry reflections, seen from behind
Layered cut in honey blonde, sleek and glossy, seen from behind
Chocolate brown hair with glossy waves, seen from behind in front of the mirror

Colourimetry

Colour is chemistry, but it is also an eye for detail: it has to work with your skin, your base and your everyday life.

I begin by studying your hair: its natural base, the percentage of grey, its porosity and the colour you currently have. With that information I can judge how your hair will respond and how to neutralise the pigments, so we achieve the result we are looking for and avoid surprises.

I work on everything from monthly root colour to complete changes such as a cherry red or a deep violet. In the more demanding processes I use Plex treatments to help the hair regain its shine and quality, protecting the fibre during the process.

See colourimetry prices
Hair with blonde highlights and soft waves, seen from behind
Long sleek hair with dark roots and blonde highlights, in profile
Mid-length brown hair with caramel highlights and defined waves
Bob with honey blonde highlights, seen from behind and above
Long brown hair with honey highlights and waves at the ends

Highlights & balayage

Light where you need it, with roots that grow out beautifully.

I choose the technique according to your cut, your starting shade and how often you want to come back: full or half-head highlights, babylights, two-tone or hand-painted balayage. It is key to know how to bring light to each head of hair according to its length and the type of cut.

I lighten in a controlled way and always finish with a toner that adjusts the final reflection: honey, caramel, hazel or sand, warmer or cooler depending on what suits you.

See highlights & balayage prices
Platinum blonde mid-length hair with soft layers, from behind at the styling station
Short cut with grey hair blended with light highlights

Blondes, platinum & grey

Luminous blondes and grey hair worn with elegance.

Beautiful blonde starts with healthy hair. When needed I lighten in stages, protect the hair and tone it to remove the yellow or orange that appears as it lifts.

If you are transitioning to grey, I will guide you: I can blend it with highlights or tone it so the change feels natural, without harsh colour lines.

See blondes, platinum & grey prices
Small, defined blonde curls with darker roots, seen from behind
Defined copper curls with plenty of volume, seen from behind
Defined curls in a caramel blonde tone, seen from behind
Tightly defined dark brown curls with volume

Curls & curly hair

Every curl has its natural shape; my job is to let it show and to respect it.

Curly hair needs a different eye. I cut with how each curl falls and clumps in mind, so the volume sits where you want it, and I dry it with a diffuser to define it without breaking its shape.

Whether your hair is curly or you would love it to be, Ethernal is your salon and I, Esther Roldán, am the hairdresser who specialises in it, with more than 15 years of training and experience in creating and caring for curls.

See curls & curly hair prices
Completely sleek, glossy dark brown hair, seen from behind
Sleek brown hair with lighter ends, seen from behind
Sleek hair in honey and caramel tones, seen from behind
Straight mid-length brown hair with highlights, in front of the mirror

Keratin & smoothing

Smooth, manageable hair with less frizz, without giving up its shine.

Before applying anything I assess the length, density and condition of your hair, because that determines how much product it needs and how much time I will spend on it.

I tell you honestly what result you can expect and how to look after it at home so that it lasts as long as possible.

See keratin & smoothing prices
Sleek brown mid-length hair with blunt ends
Layered cut on blonde hair with natural roots

Cuts with technique and movement

A good cut is one that flatters you and that you can also manage easily at home.

I look at your features, the texture and density of your hair and, above all, how you style it every day. From there I suggest options: a polished bob, layers with movement or a complete makeover.

I explain how it will grow out and how to style it, so that afterwards you know how to manage it at home.

See cuts with technique and movement prices

Before and after

Slide the bar to compare the hair before and after it has been in my hands at Ethernal.

From dull brown to caramel light

Caramel highlights to bring light to the brown, a layered cut to restore movement and soft waves.

After: hair with caramel highlights, layered cut and soft waves, in profile
Before: long, dull brown hair with uneven waves, in profile
BeforeAfter

Use the arrow keys to move the comparison slider.

My work

Happy clients

Here are some photos of the work I do in the salon, with no filters or stock images. I am always grateful to my clients for being my models and letting me share the results of my work.

I ask each client for permission before publishing their photos.

See @ethernalpeluqueria (opens in a new tab)
Sleek hair in a deep violet with plum reflections, from behind in the salon
Deep violetColour & correction
Brown hair with caramel balayage and defined waves, in profile
Caramel balayageHighlights & balayage
Hair fading from brown to copper with soft waves, from behind
Copper ombréColour & correction
Defined curls in brown and caramel tones, seen from behind in the salon
Ammonia-free curlsCurls & curly hair
Platinum blonde mid-length hair with soft layers, from behind
Platinum blondeHighlights & balayage
Low blonde updo with loose strands framing the face
Low updoStyling & events
Portrait of Esther Roldán, hairdresser, with her curly red hair against a dark background

I’m Esther

I have spent more than 30 years with scissors in my hand, and now I would like to introduce my new salon, Ethernal, where I work the way I have always wanted to: calmly, and listening to you.

+30years of experience

After more than 30 years in hairdressing, I am grateful to all the clients who have been with me for years and who still trust their hair to my hands in this new chapter at Ethernal.

What I love most about my profession is listening and bringing light to my clients, putting all my patience and experience into making sure they leave my salon feeling beautiful and at ease.
Ethernal — by Esther Roldán

How I care for your hair

Every service follows the same thread, from our first conversation to your home.

01 I listen02 I study your hair03 I choose the technique04 I work and explain
  1. I listen: Before we start we talk calmly: what you are looking for, how you style your hair every day and what you would like to change.
  2. I study your hair: I look at its natural base, the percentage of grey, its porosity and the colour you currently have.
  3. I choose the technique: I suggest the right technique and treatments, and explain honestly what result you can expect.
  4. I work and explain: I do the work caring for the hair at every step, and explain how to look after and style it at home.

Treatments to care for your hair

Some treatments deserve an explanation. If you are not sure which one suits you, ask me: I will tell you honestly whether you need it.

  1. Hair reconstruction

    On Booksy: Replex treatment

    What it is
    A reconstruction treatment designed to bring body, strength, moisture and shine back to the hair.
    Who it is for
    For weakened or fine hair, or hair that has been through colouring and lightening. It can also be combined with colour.
    • Full Replex treatment20 min€60.00
    • Colour with Replex treatment40 min€50.90
    Ask me (WhatsApp, opens in a new tab)

  2. Plex Forte treatment

    What it is
    A treatment to help the hair regain its shine and quality, protecting and caring for the hair fibre.
    Who it is for
    For hair that goes through colouring or lightening, and for anyone who wants to regain their hair’s shine and quality. It can also be applied during colour or lightening.
    • Plex Forte treatment20 min€25.00
    • Plex Forte treatment and blow-dry1 h€49.90
    • Technical Plex (with colour or lightening)30 min€10.00
    Ask me (WhatsApp, opens in a new tab)

  3. Anti-frizz treatment

    What it is
    Helps to tame frizz and discipline curly hair so curls look more defined.
    Who it is for
    For curly or wavy hair that frizzes easily, especially in humid weather.
    • Anti-frizz treatment15 min€14.60
    Ask me (WhatsApp, opens in a new tab)

  4. Organic Repair

    What it is
    A nourishing treatment for dehydrated, porous hair that needs to regain softness and elasticity.
    Who it is for
    For dry hair that feels rough, or hair stressed by sun, heat or chemical processes.
    • Organic Repair treatment30 min€17.00
    Ask me (WhatsApp, opens in a new tab)
  5. See all treatments

What clients say

Real reviews published on Booksy and Google.

Reviews are shown in their original language (Spanish).

Trato genial y super profesional, da gusto la atención y cómo te explica y te asesora.
ÁngelesVerified Booksy client25 August 2026
  • “Todo maravilloso. Entendió a la perfección lo que quería y lo mejoró. Un 10. Sin duda repetiré :)”
    BeatrizVerified Booksy client15 July 2026
  • “Increíble trabajo, el rubio ha quedado precioso y el pelo súper cuidado. Trato de 10 y resultado mejor aún. Recomendadísima”
    LucíaVerified Booksy client19 March 2026
  • “Fue un amor, asesoró y guió a mi hija, haciéndola sentir segura. Le hizo lucir unos rizos preciosos”
    RocíoVerified Booksy client7 August 2026
  • “Mechas perfectas, muy naturales.”
    BelénVerified Booksy client29 April 2026
  • “Fui para matizar el color de mi transición a canas y ha sido todo un éxito. Muy contenta con el trabajo”
    PilarVerified Booksy client30 April 2026
  • “Experiencia maravillosa. Es una peluquería preciosa, invita a la calma, con muchos años de experiencia en peluquería. Recomiendo 100%”
    ElenaVerified Booksy client23 March 2026
  • “Esther es mi peluquera de confianza desde hace años. Aunque vivo en París, siempre vuelvo a Sevilla para que sea ella quien me haga las mechas y cuide mi pelo. Resultado perfecto, como siempre!”
    IsabelGoogle reviewJanuary 2026
  • “Esther es maravillosa! Quería un cambio de estilo, pero que fuese natural. Me recomendó un par de cosas, las hizo y quedó genial.”
    PaulaGoogle reviewFebruary 2026

Have you visited the salon?

Your review helps others trust me with their hair.

Review on Booksy (opens in a new tab)Review on Google (opens in a new tab)

Visit us

You will find me at Glorieta de España, 1, in Bormujos, just outside Seville in the Aljarafe area.

Opening hours

Monday
ClosedExcept for special events
Tuesday
10:00–18:30
Wednesday
10:00–18:30
Thursday
10:00–18:30
Friday
10:00–18:30
Saturday
Saturdays, by appointment only
Sunday
Closed

Open all day without a lunch break, Tuesday to Friday. Holiday closures are published on Booksy.

The salon’s waiting corner by the window

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View on Google Maps (opens in a new tab)

Payment methods

  • Cash
  • Bank card
  • Salon gift card

The salon

  • Easy access for people with reduced mobility
  • Child-friendly space

Gift card

Would you like to give someone time at the salon? Ask me about the gift card at the salon or on WhatsApp.

Ask on WhatsApp (opens in a new tab)

Shall we talk about your hair?

If you are unsure, start with the free 30-minute hair diagnosis. I listen and explain your options before picking up the scissors.

Book a free diagnosis (Opens Booksy in a new tab)Message on WhatsApp (opens in a new tab)